Kia enters the Rift.
Kia has been a sponsor of the League of Legends European Championship for several years. For the 2023, 2024 and 2025 seasons we created a range of sponsor assets that connected the brand with the tournament and its community.
A big part of the work lived on Discord where we built a bridge between gamers, the event and Kia through motion content and interactive formats. On top of that we produced campaign videos, handled shoots and created visuals that ran throughout the championship.
My role went far beyond motion design. I was closely involved in shaping the art direction, defining the visual language and making sure the assets felt authentic in the gaming space while still carrying the brand.
Kia Europe & Riot
Innocean Berlin
2024
Credits
♡ Creative Director Thorsten Büsser Creative Director Timo Kanehl Copywriter Andrea San Martin Copywriter Eduardo Antonio Munoz Bozo Art Director Johannes Knauer Junior Motion Designer Lukas Lautenbach Account Director Leopold Chung Project Manager Event Juan Jose Gonzalez Project Manager Event Youngmin Lee Project Manager Soren Project Manager Social Media Nadia Esi Berchtenbreiter Strategy Lead Odile Breffa Designer Alexander Aleksidze DP & Editor Fynn Eidhoff