Buckle Up was a campaign that brought the thrill of the Nürburgring 24h race to a wider audience and connected it with the Hyundai Driving Experience. The idea was to show that motorsport is not only something you can watch but something you can feel and even take part in.

I created a wide range of assets including 2D and 3D motion pieces, social media formats and visuals for the campaign. On top of that I developed an interactive face filter and a small game to give people a playful way to connect with the brand.